The Rock x Under Armour “Project Rock” Collection is Here

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Under Armour continues to gain grown in the US Sneaker Market. There’s no doubt that athlete endorsements and collaborations can bring a company into the forefront. Steph Curry’s largely successful Curry 1 put UA on every sneaker head’s radar and their next big collaboration is likely to take them further. Dwayne “The Rock” Johnson gave us a preview of his partnership with Under Armour earlier this month and created some buzz.


While we continue to watt for The Rock’s collaborative kicks from Under Armour, some of his “Project Rock” apparel is hitting shelves.

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