The Rock x Under Armour “Project Rock” Collection is Here

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Under Armour continues to gain grown in the US Sneaker Market. There’s no doubt that athlete endorsements and collaborations can bring a company into the forefront. Steph Curry’s largely successful Curry 1 put UA on every sneaker head’s radar and their next big collaboration is likely to take them further. Dwayne “The Rock” Johnson gave us a preview of his partnership with Under Armour earlier this month and created some buzz.

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While we continue to watt for The Rock’s collaborative kicks from Under Armour, some of his “Project Rock” apparel is hitting shelves.

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