Nike Will Retro LeBron’s First Signature Kicks Soon… Very Very Soon

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LeBron James has announced that his first signature release with Nike will be returning “soon… very very soon”. The King himself announced via uninterrupted that nike will drop the very first LeBron Retro “Air Zoom Generation” should arrive in “the next day or so… could be a week, but not too far”.

Nike Air Zoom Generation Retro (LeBron 1) “First Game”

Style Code: 941911-100
Price: $175
Release Date: 1/25/2017 (at one Foot Locker store, KITH Brooklyn and UNKWN)

James goes on to say that “It’s Retro season” leaving the door open for more silhouettes to make their way out of the vault and onto shelves.

As the LeBron series progressed with new technologies it also broke new price points. It was the first Nike Basketball signature series to break the $200 mark. Sales of the Nike Basketball line, which include offerings from Kevin Durant, Kyrie Irving, Chris Paul and more have since slumped causing doubt in the viability of the line from Nike’s retail partners. Sales of Lebron James and Kevin Durant signature lines “proved the most challenging” according to Foot Locker. They also hinted that Nike would be working to “reset the price” which may explain the emergence of a retro LeBron series.

Sneakerheads are sure to be happy with this move as older kicks in the series still retain fairly high resale value. These early LeBrons hold a lot of nostalgia for sneakerhead as well. While the Melo 1.5 retro was a failed experiment, the Kobe Prelude and Fade To Black retro packs were highly sought after proving there is a market for revisiting Nike’s prior basketball offerings. If LeBron’s “Retro Season” proves to be a success we may even see a return of earlier KD lines as well.


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