Triple stacked discounts at play. UI gives customers in North America 20% off automatically, then an additional discount on sale items. Top it off with an additional 15% using coupon EXTRA15 and you can find some crazy steals in there.
Reminder: Shoe sizes are listed in UK sizes.
Go 1 full size down for Nike/Jordan and ½ size down for Adidas. i.e. if you are size 9.5 normally, order a size 8.5 for Nike/Jordan and size 9 for adidas.