How do I know if a site is selling fake shoes?

Share Button

You’re read to order some kicks but how do you know if they are real or fake? It’s hard to be sure. We’ll sort it out and make it easier for you.

Really there’s only one way to know for sure, order something from them! Thats what we do, so you don’t have to.


But there are three rules to follow when ordering kicks. Check these three things, and if it passes all three, it’s probably not a fake.

Price: If it seems too good to be true, it probably is. It’s unlikely, but not impossible, you’ll cop a pair of Jordans for $30 You should expect to pay 90-300% retail price.
Colorway: Unreleased colorways are almost always fake. Glow-in-the-dark soles, also likely fake. Air Max/Jordan Hybrids? You guessed it, fake. You can find unreleased samples, but they’ll ALWAYS run a few hundred dollars and are produced in size 9.5 only.
Available Sizes: Little known fact, look for size 9, 10.5 or 11.5. For some reason, fakes never come in those sizes. If you see every other size, but not those three? It’s fake. This goes for ebay as well.

Check out our examples below. Both are found on the same site, but one is real one is fake.

How to tell if a Jordan is fake
An example of an obviously fake Air Jordan Retro 4
how to tell if a jordan is real or authentic
A good example of a likely real pair of Jordan Retro 10 Bobcats

So use common sense when purchasing your kicks… if it’s too good to be true it probably is. Never trust photos. A lot of online sites use stock photos, making it hard to tell what you’ll get until it shows up. Also keep your eye out for unreleased/glow in the dark/weird fusion colorways. Again it’s not impossible someone would have unreleased, original Jordans, but it is very very unlikely.

Posted in: Frequently Asked Questions