Worst… Launch… Ever

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We’ve suffered thru some hiccups and growing pains in the past with big nike launches. This was something else entirely. The release of the Nike Kobe 9 EM Philippines saw the introduction of a countdown clock. Designed to make purchasing a Twitter Link Only release fair for everyone regardless of bots and Early Links. While the concept was solid, the design lacked something.


The Release lacked the ability to select a pair on desktops. While mobile browsers could select a size for the first 10 minutes, add-to-cart function did not work.

Eventually, altho a bumpy ride, the ultra limited release sold out. Nike announced that was that… no relaunch. Fortunately they did confirm it would not be repeated until the bugs are worked out.

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It’s game on for the Carmines, Early Links and Bots are all┬áthat separate the satisfied from the salty.

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