Future has announced a deal with Reebok to bring his styling to the brand.  Future announced on instagram that he would be collaborating with Reebok Classics. Not surprisingly he gave a shout-out to music industry insider and marketing VP for Reebok Swizz Beatz.

In his announcement Future also revealed Reebok’s latest offering, the Instapump Fury Overbranded. Reebok is likely hoping to capitalize on the “Halo Effect” Kanye West had for the Ultra Boost line and Kendrick Lamar with the Reebok Classic Leather. With Future’s popularity rising and consistent hype for Hip Hop sneaker collaborations Reebok might have just paved the a way to a profitable “future” for their company.