Cop These Kicks

We like to joke that #AllYeezysAreFake, even the “real” ones. We often poke fun at collectors by saying that Authentic Yeezys turn fake after a month, like Cinderella’s carriage turning into a pumpkin. While that may be a joke, there is truth to it. Several resellers have sold fake Yeezys using faked receipts, copies or even their original legitimate receipts. While we’ve known that you cannot trust resellers with a market so lucrative and diluted by replicas, there’s a bigger question here. What about the small shoe boutiques and consignment shops?

Anecdotal stories of people copping fake Yeezys from Flight Club are all over reddit and NikeTalk. While it’s impossible to confirm it does seem Occam’s razor applies here. What’s more likely, a market consisting of 99%+ nearly indistinguishable fakes will never reach Flight Club, or that their employees just can’t keep up with the weekly changes to unauthorized and fake Yeezys and occasionally, accidentally resell a fake?

Stories of Chinese retailers buying additional supply of hyped releases from fake or unauthorized factories are common, and given the rather lax laws, not surprising. Now there are reports that American retailers are ordering knock off Yeezys to boost profits. They also claim that “famous” youtubers are purchasing replicas and using their status as a authority on fakes to flip them. They occasionally post screen captures of DM conversations to “prove” it’s happening on their Facebook profile.

While it’s more than likely a publicity stunt to increase sales of their replica Yeezys, it does back up the community’s claims that Western retailers are selling fakes to bolster profits. It also lines up with recent busts of “trusted” retailers selling fakes, most notably Kolorblind Shoes in San Diego and Supplied PDX. The money is good, a $100 investment can lead to a $1,000 sale and I suppose at some point the money can get “too good”. Best of all these small shops don’t need to “prove” their Yeezys are real with receipts, they can literally print their own. Finally let’s not forget Nice Kicks, now an authorized retailer of Yeezys, got their start selling fakes.

While we can’t take this unconfirmed post on Facebook as truth, the disturbing part is it’s not hard to believe. The point of this is simply that Fakes Yeezys are everywhere and what we’ve said before remains true… If you don’t cop on release day from Adidas or Footsites… you probably bought fakes.

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